M. Graham & Co.
Repositioning a home-grown brand for accelerated growth
Graham & Co. is a local, family-owned business that’s been successfully making artist’s color for more than two decades. Their artisan approach has helped build a solid reputation and national distribution. They realized however, that their current marketing efforts were simply not sufficient to advance the company’s future. They turned to East Bank Communications to modernize their approach and accelerate their sales growth.
Our Solution
- Refocus their brand identity to better communicate that M. Graham makes the best color for artists
- Communicate the brand story through web and social media outlets preferred by artists
- Develop a highly targeted advertising campaign to attract new artists
- Create materials to support retailer efforts at the point of sale
Results
While it's too soon to quantify the sales benefits for the campaign, retailers world-wide have inquired about carrying their products. Additional positive results include:
- 40% growth in site visits for mgraham.com
- Avg. time per visitor on mgraham.com is 4 min.
- The Internet ad campaign has delivered 4,385,775 impressions and 2,863 site visits in less than two months. (while costing less than $4,000)
